This Weekend on IP Wave: A Gentle Nudge for the New Year
Hello there, Let me ask you something: have you ever woken up on January 1st, brimming with ambition, scribbled down
Behavioural Economics in Innovation
164 articles
IP Wave This Saturday: How India’s Flash Sales Deceive Millions
“80% off”, “Only 2 Left”, and “Buy 2 +1 free.” Sale season is here again. Flooding our screens with multiple
How to Succeed in 2024: Lessons from Donald Trump and Jake Paul
If you paid attention to pop culture over the past few years, Trump’s 2024 victory might not seem so
This weekend on IP Wave: How many ads are too many ads?
Hello Reader, This week in the office, we were discussing something we all deal with on a regular basis: advertisements
Why We’re Willing to Pay for Certainty
Hello Readers, While looking for ideas this week, I stumbled over this headline that caught me off guard: Gen Z-focused
IP Wave this weekend: The Case of the Missing Accountability
Hey there! 👋 This week, we're going deep into the murky waters of AI and accountability. Consider this scenario:
This Weekend on IP Wave: Wrapped Incentives of Tech Industry
Office hammocks, sleeping capsules, catered lunches, offsite meetings, fun-filled ‘idea stations’ – the tech industry learned the language of persuasion. ‘We’
This Weekend on IP Wave: India's Golden Headache
Remember that old adage, "as good as gold"? Well, in India, gold is good. Better than good, it&