Startups are experimental stage business ventures which have yet to
establish product-market customer structure and which have yet to establish
a well-defined business model. It is truly the starting phase of an organisation
with a novel idea possibly to transform the business vertical.
There are many startups in India which are focusing on local
languages.. Bengaluru-based Reverie and Liv.AI, for instance, are two such
startups that also focus on delivering regional-language solutions through
voice. Liv.Ai is an AI startup with a platform to convert speech to text in
10 Indian languages—Hindi, Bengali, Punjabi, Marathi, Gujarati, Kannada,
Tamil, Telugu and Malayalam.
Axis Bank has deployed a multi-lingual voice bot named AXAA, which
can handle large volumes of customer queries and requests daily and can be
enhanced to support over 10 Indian languages with over 160 dialects.
Hindi, Marathi, Gujarati, Tamil, and Bengali were the most popular
among the 12 languages available on the Indus App Bazaar and accounted for
most new app downloads.
Home-grown online gaming platform WinZO, which is available in 10
Indian languages, also saw a 3-time increase in new users coming from
Hindi-speaking states such as UP, Bihar, MP, Rajasthan, and
Chhattisgarh.
However there is a huge opportunity to be explored in the linguistic
diversity of India and startups, and existing companies can leverage it for
creating a vibrant economic opportunity for entrepreneurship.
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